... Estonia's largest medical spa hotel, which has been offering professional spa treatment for over 50 years. In addition to a modern hotel with 494 beds, Tervise also has a large treatment complex, restaurant and bars, sauna and water center, conference center and shop.
We, at Tervis Spa Group, which includes Tervis Spa Hotel and Tervise Paradiis, care about the better health and well-being of our guests during their vacation. We strive every day to ensure that every guest's vacation at Tervise is worth the maximum rating. In order for us to understand each other as directly as possible, we have refined our communication to be as clear and simple as possible.
The client feels comfortable with us and knows that no matter what they came to Tervis for, they have been waiting for them for a long time. We are ready for them because we care.
The rules for a health visual identity are not complicated – they are handy tools. They can be used to create environments that are similar in nature and impression, as well as sustainable communication – regardless of the campaign or channel..
No graphical system is ever completely ready, as no one can foresee all situations. If at some point you come across a question that cannot be answered on this page, ask the Tervise Marketing Department for advice. There are no unsolvable situations. Reasonable dialogue and substantive analysis of existing tools always leads to the best result.
The Tervise logo consists of a symbol and a text block.. The logo symbol represents the movement of water in the shape of the letter T and visually conveys the properties of water, such as health, freshness, clarity, change, vivacity, energy and plastic movement. These properties are also supported by the corporate colors with white.
The logo mark is the signature of Tervise – the essence and beacon of the brand. The logo mark represents the movement of water in the shape of the letter p and visually conveys the properties attributed to water - health, freshness, clarity, change, alertness, energy and plastic movement.
The logo mark and the letter have a mandatory proportion and placement. The mark is also allowed to be used as a separate corporate identity in situations, but only in situations where the logo needs to be displayed on a particularly small surface. It is also permitted to use the mark separately as a decorative element in other cases (backgrounds, patterns, ...).
The text block consists of the name 'tervis' written in lowercase letters and on a separate line below it the descriptive text 'ravispaahotell' (or its translation).
In addition to the Estonian logo, it is also permitted to use logos with a foreign language extension. Initially, there are 3 foreign language logos - english, finnish ja swedish.
If necessary, it is allowed to create more, in which case only the descriptive text will be translated into a foreign language (using the font of that language).
The Tervis logo is allowed in 2 placement solutions - horizontal and vertical. In the case of vertical placement, the sign is placed above the text block and they are aligned on a common central axis.In the case of horizontal placement, the sign is placed to the right of the text block.
The minimum permitted size of the Tervis logo is determined by the height of the vertical logo and the width of the horizontal logo - 20 mm. If the logo is smaller than this size, the mark may be used separately. The minimum permitted height of the mark must not be less than 4 mm.
The 'breathing area' is the minimum free space surrounding the logo, within which no other graphic elements may be placed. The area protected by the logo on all four sides is the height of the letter 't' in the word 'tervis'.
There are 2 primary corporate colors of Tervise - turquoise of Tervis ja purple of Tervis. The main companion of the primary colors is white, which emphasizes contrast and clarity, or night purple OF TERVIS, which emphasizes depth and drama.
Tervise's corporate primary colors and accent colors can be used in additional surfaces or additional details (not directly in contact with the logo) in addition to full color, also in 75, 50 and 25 percent. The background of the logo must not be a percentage dilution of the same color palette.
!! Use low-contrast colors for the logo/background - white + sand yellow or white + blue!! Do not use ballet shades of the same primary color in the logo and background!!! Do not twist or bend<!! Do not rotate or tilt!! Do not stretch or compress!! Do not use on a colorful background without a background box!! Do not use a contour line!! Do not use a foreign color!! Do not add effects
The corporate font of Tervis is Gilroy. Three weights are used: Bold, SemiBold and Regular. Gilroy Bold with a continuous capital letter should always be used in titles. Gilroy SemiBold or Gilroy Regular is used for all other texts.
Download Gilroy fonts here https://font.download/font/gilroy-bold
If for some good reason you cannot use the Gilroy font, it is allowed to use the Poppins font as a substitute font.
Download Poppins fonts here https://fonts.google.com/specimen/Poppins
Visual examples of graphics.
In media communication, a square-shaped solid surface is ALWAYS used under the logo - preferably in a combination of purple and white.A combination of Purple of Night/white CAN also be used, but a purple and white solution is preferred. However, there is no preference as to which should be the background color and which the logo color.
In media communication, either a single image or a solid color surface fills most or all of the background. Square 'boxes' are used to divide the surface of the top layers to distinguish or highlight different areas of the design - additional images, descriptive text, contact information. These surfaces can also be translucent. To separate the supporting additional image or larger text, a square-shaped surface with a 10-degree (either +10 or -10 degrees) slope can be used in the lower part of the surface.
Only corporate colors or white can be used to fill the surfaces.
The visual language of Tervis communication should always be associated with positive emotions - satisfaction, pleasure, happiness, love, gratitude. The images should be associated with beautiful moments, right choices based on experience and a positive environment. The visual language should never be aggressive, leave an arrogant impression or cause negative feelings such as fear or sadness. The color scheme of the images is rather clear and in strong tones.
The people in the images should be middle-aged or more mature - adults who have made a considered choice.
From this section you can download logos PDF, JPG and PNG files, as well as both the Gilroy and Poppins font families.
